Maruti Suzuki Pumps ₹2 Crore into Connected Mobility Startup Ravity Software to Boost Tech Innovation

Maruti Suzuki, India’s largest automobile manufacturer, has announced a ₹2 crore strategic investment in Ravity Software, a rising connected-mobility startup focusing on data-driven vehicle intelligence and real-time mobility solutions. The investment reflects Maruti Suzuki’s expanding efforts to strengthen its presence in the rapidly evolving digital automotive ecosystem, where connectivity, AI-powered analytics, and telematics have become defining elements of modern mobility.

The deal has been executed through Maruti Suzuki Innovation Fund, which focuses on supporting early-stage startups that can contribute to future-ready automotive technologies. Ravity Software becomes the latest addition to the automaker’s growing portfolio of tech collaborators, selected for its demonstrated capability in transforming raw mobility data into actionable insights for customers, manufacturers, and fleet operators.

According to Maruti Suzuki, the investment aims to accelerate the development and integration of advanced connected-vehicle solutions that can enhance the ownership experience across its product lineup. With cars increasingly becoming data hubs tracking driver behavior, predicting maintenance needs, and integrating with smart city infrastructurem Maruti Suzuki is positioning itself to keep pace with global automotive trends.

Ravity Software, based in Bengaluru, specializes in building cloud-native platforms, IoT-based telematics solutions, and predictive algorithms that interpret large volumes of vehicular data. The startup’s technology helps monitor driving patterns, optimize fuel efficiency, detect mechanical issues remotely, and offer real-time alerts to drivers and fleet owners. Its solutions are designed to be scalable and compatible with both traditional fuel-based vehicles and emerging EV ecosystems.

Industry experts suggest that Maruti Suzuki’s investment fits into a broader strategy of transforming its vehicles into connected mobility devices rather than just modes of transport. With demand increasing for features like emergency response systems, remote diagnostics, geofencing, and smartphone-integrated controls, automakers worldwide are partnering with tech firms to accelerate innovation cycles.

The timing of this investment is also significant. As India gears up for the next phase of automotive growth, digital adoption is becoming a key differentiator in customer experience. Government policies such as the Vehicle Scrappage Initiative, Bharat NCAP, and push for smart urban mobility have increased industry interest in telematics, data analytics, and IoT integration. Maruti Suzuki’s move signals long-term preparedness to stay competitive in a tech-driven landscape.

For Ravity Software, the funding provides both a financial boost and an opportunity to scale its solutions through Maruti Suzuki’s vast customer base, supply chain, and service network. The startup is expected to use the investment to strengthen R&D, hire specialized engineering talent, and expand product development in artificial intelligence and cloud analytics.

Maruti Suzuki stated that its collaboration with Ravity Software would extend beyond funding, focusing on creating co-developed solutions for both passenger vehicles and new mobility verticals. These may include connected fleets, subscription-based mobility platforms, and integrated safety systems.

This investment comes at a time when Maruti Suzuki is aggressively exploring electric and hybrid technologies, smart infotainment systems, and enhanced digital services for post-sale engagement. Analysts indicate that integrating startups like Ravity Software into the company’s innovation ecosystem will accelerate its shift toward future-ready mobility.

With connected cars expected to dominate India’s automotive market in the next decade, Maruti Suzuki’s investment in Ravity Software underscores a clear strategic objective to stay ahead of technological disruption and deliver customers a smarter, safer, and more efficient driving experience.